Relationships with Stephanie Parry on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish.

Here are some of the topics we discussed in this episode:

• How the client/agency relationship has changed and evolved
• Understanding and building trust and empathy
• Being in a moment of punctuated change and disruption
• Transformational and organisational change
• Driving industry thinking forward
• Generative engine marketing and its two audiences: human and agentic
• What is influencing your brand
• Shaping technology and thinking
• Brand and asset perception to build and craft differently
• Lots of littles
• Adapting your strategy for your audience
• Influencing a creative economy
• The connected media conversation
• Meaningful, authentic brand identities
• Great distinctive brand work
• Building long term memory structures and earning consumer attention
• New era of marketing to share and collaborate
• Light years and lizard brains
• Storytelling that you want to buy into
• The onus on consumers to consciously curate and assess the information being served
• Looking 5 years ahead

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

Huge thanks our sponsors and partner, Intelligent Assistance, who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai