SFWF BONUS #3: Jon Schlegel of Attimo Wines and Snooze Eatery

SFWF BONUS #3: Jon Schlegel of Attimo Wines and Snooze Eatery

Jon Schlegel is the visionary of Attimo Winery, and has had passion for hospitality since he can remember. Jon is the founder of Snooze an A.M. Eatery. Opening this concept by the age of 30 was his first dream, but having the chance to live abroad was his dream by age 40. When Jon turned 38 and opened San Diego Snooze, he began working towards the next goal of moving to Italy. He chose Piedmont for his wine project, because the mountains felt like home to him and his family. Attimo completes the circle by sharing the best moments of his time in Italy with his native home of Denver.

We spoke to Jon about why the restaurant business had his heart from age 14, and why he chose to open a breakfast-only restaurant. We discussed how hard it was to transition from being an avid runner, to a yogi who now meditates daily, and walks instead of runs. We talked about the zen he finds in fly fishing, and what rituals he has at work daily to create intention and focus. Lastly, we chatted about how he has gotten his staff through the trauma of the pandemic, and how important it is for all of them to care for their mental and physical health. He also gives us a hack for not waiting in line at Snooze!

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