350. Bobby Bitton, Co-Founder & CEO of O Positiv

Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.

Addressing topics like PMS, vaginal health, and pregnancy, O Positiv's supplements tackle generational taboos to address women's needs from first period to postmenopause.

In this episode, we discuss building a category-defining women's health brand.

We also cover:

Why going deeper beats going wider
Scaling from DTC to omnichannel retail
Winning with TikTok Shop and creator-led marketing

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

O Positiv's Website: https://opositiv.com/

Instagram: www.instagram.com/opositiv/

Tiktok: www.tiktok.com/@opositiv

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:28) O Positiv overview

(02:27) Co-founder dynamics

(04:12) Getting their start

(05:01) Flow product and PMS relief

(05:50) Brand voice and approach

(07:30) Split talent and domain expertise

(08:20) Company scale and revenue

(09:35) Category leadership

(10:40) White space strategy

(15:00) Product innovation pipeline

(18:20) Retail expansion and partnerships

(20:30) Profitability trajectory

(21:35) Marketing evolution

(23:00) DTC to omnichannel shift

(25:15) Measuring incrementality

(30:00) Deeper not wider strategy

(31:45) Focus and team clarity

(32:25) Where to find

(33:49) Conclusion

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(481)

Neko Expands, Happy Health Raises, Sequel Taps WNBA Star

August 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neko Health opens its first US clinic in SoHo on September 24 after building a 25,000-person...

19 Aug 2min

Purely Elizabeth Get Acquired, Women's Sports Surge, Gen Z Stays In

August 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ferrero Group acquires Purely Elizabeth, the wellness food brand that more than doubled sales...

18 Aug 2min

352. Chris Kiple, CEO of Solius Labs

Today, I'm joined by Chris Kiple, CEO of Solius Labs. A decade in development, Solius's FDA-cleared UVB light therapy device personalizes dosage by skin type, aiming to replicate the benefits of sun...

17 Aug 38min

Healthcare Costs Rise, Regenerative Food Grows, Lilly Cracks Down

August 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: JG Wentworth survey finds 92% of US adults have delayed or abandoned medical care due to cos...

14 Aug 3min

Oura Signs Tennis Stars, Viome Acquires Circulate, Clair Partners with Mayo Clinic

August 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Viome acquires Circulate Health, launching Viome Pro and adding treatment capability to its d...

13 Aug 3min

Hims Preps Peptides, Abbott Syncs with Google, Amazon Targets Pharma

August 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims CEO Andrew Dudum says the company plans to offer approved peptides by year-end, leveragi...

12 Aug 2min

AI Hacks a Gym, AG1 Launches Gummies, Avocado Oil Gets Exposed

August 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: An AI agent booking a gym class found a vulnerability and bypassed the system unprompted, sig...

11 Aug 3min

351. Miranda Nover, Co-founder & CEO of Fort

Today, I'm joined by Miranda Nover, co-founder & CEO of Fort. The first wearable designed specifically for strength training, Fort uses motion and optical sensors to detect exercises, track physiolo...

10 Aug 34min