Why Companies Get Worse As They Grow

Does it feel like every business has gotten worse? Longer hold times, endless bureaucracy, frustrating customer service, and workplaces buried under layers of process. In this video, I explore why so many organizations feel broken—and why the problem isn't lazy employees or bad leaders. It's the systems we've built.

Drawing on research in organizational psychology, I explain how concepts like suboptimization, Goodhart's Law, and goal displacement quietly shift companies away from serving people and toward serving metrics. From the Wells Fargo scandal to lessons from NVIDIA and KPMG, I'll show how even well-intentioned organizations drift into fragmentation, bureaucracy, and burnout—and what the healthiest companies do differently.

We'll also explore why trust, psychological safety, meaningful work, and human-centered leadership matter more than ever in the age of AI. If you're a leader, manager, or simply someone who's tired of feeling like work has become more transactional and less human, this video will help you understand why—and what great organizations must do to stay human as they grow.

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// ABOUT DAVID

One of the world’s leading business thinkers, David’s forward-thinking ideas and bestselling books are changing how companies approach leadership, teamwork, and collaboration.

An organizational psychologist and professor at Columbia University, Dr. David Burkus is the bestselling author of five books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. Since 2017, David has been ranked multiple times as one of the world’s top business thought leaders. His insights on leadership and teamwork have been featured in the Harvard Business Review, The New York Times, CNN, the BBC, NPR, and CBS Mornings.

A former business school professor, David now works with leaders from organizations across all industries, including PepsiCo, Fidelity, Adobe, and NASA. David’s keynotes aren’t just entertaining and enlightening—they’re evidence-based and immensely practical, offering leaders at all levels a set of actionable takeaways they can implement immediately.

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