Why 94% of Companies Fail at AI ROI | Sven Peters (Atlassian)

Why 94% of Companies Fail at AI ROI | Sven Peters (Atlassian)

Only 6% of companies see a real Return on Investment from AI. The rest buy licenses, burn through tokens, and confuse faster individual coding with actual business value. Speeding up an individual developer is meaningless if team workflows and PR reviews stay completely unchanged. On the MarsBased podcast, Àlex Rodríguez Bacardit joins Sven Peters, AI Evangelist at Atlassian, to tackle why most corporate AI implementations fail. Since every company has access to the exact same underlying LLM...

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Avsnitt(121)

4 mistakes that didn't kill our company | Building MarsBased

4 mistakes that didn't kill our company | Building MarsBased

Building a bootstrapped software consultancy comes with unique challenges, unexpected financial gaps, and hard-learned lessons. In this episode of the Building MarsBased series, Àlex Rodríguez Bacardi...

18 Aug 42min

I fired a huge-name client to protect my team | Adarsh Pandit

I fired a huge-name client to protect my team | Adarsh Pandit

Adarsh Pandit (founder of Cylinder Digital, ex-Thoughtbot, ex-McKinsey) met Àlex 12 years ago in San Francisco when MarsBased was just getting off the ground. They catch up on a decade of building sof...

29 Juli 1h 6min

Why SEO isn't enough anymore: The rise of GEO with Clemens Rychlik

Why SEO isn't enough anymore: The rise of GEO with Clemens Rychlik

Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted by Àlex Rodríguez Bacardit, Clemens Rychlik from Hello Oper...

21 Juli 52min

From non-technical founder to CPTO: Road to CTO with Jennifer Woodard

From non-technical founder to CPTO: Road to CTO with Jennifer Woodard

In this episode of Road to CTO, Jennifer Woodard shares her remarkable journey from founding a startup as a non-technical leader to becoming the CPTO of an AI-native company. Jennifer breaks down the ...

7 Juli 46min

How standardizing AI boosted our dev efficiency up to 50% | Building MarsBased

How standardizing AI boosted our dev efficiency up to 50% | Building MarsBased

Welcome back to another episode of Building MarsBased, the series where we share the completely transparent reality of how we have built our development agency since 2014. In this episode, we pull ba...

16 Juni 32min

Why the AI slop problem is getting worse | David Okuniev (Typeform co-founder)

Why the AI slop problem is getting worse | David Okuniev (Typeform co-founder)

The AI slop problem is getting worse. AI can crank out code, decks, and landing pages in minutes, but somehow everything starts to look exactly the same. That sameness is not just an aesthetic problem...

26 Maj 48min

Why I left big tech to build again: The reality of being a founder

Why I left big tech to build again: The reality of being a founder

What is the real difference between a CTO and a VP of Engineering? How do you build a technical team from scratch in a non-tech company? In this Road to CTO episode of the MarsBased podcast, we sit do...

12 Maj 46min

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