303: Can Your Subsurface Model Explain All the Data?

"We have to absorb and analyze more data than ever in shorter amounts of time. Spending a day thinking about these workflows can bring you insights into practical ways to integrate the model and data across disciplines." Subsurface teams have more data than ever, but that does not guarantee better decisions. Maisha Amaru explains why geology and geophysics need to connect early, before uncertainty leads to weak models or repeated work. Her DISC course, Using All Your Data: Integration of Geology and Geophysics, offers a full day on August 16 to step back and think through these workflows before IMAGE ’26 begins. The course and accompanying book provide practical ways to improve integration, use new tools carefully, and make better use of the information already available. KEY TAKEAWAYS > More data does not automatically produce better answers: Teams need time to test what the data support, where uncertainty remains, and what matters for the decision. > Integration works best when it begins early: Connecting geology and geophysics before models are finalized can reduce rework and reveal problems sooner. > A day away from routine work can create long-term value: The August 16 DISC course gives attendees space to learn, make connections, and begin IMAGE ’26 with integration already in focus. LINKS * Register for the August 16 session of Using All Your Data: Integration of Geology and Geophysics at https://www.imageevent.org/short-course/using-all-your-data-integration-of-geology-and-geophysics * Learn more about Maisha's course and see the full schedule at https://seg.org/education/courses/maisha-amaru-disc/ * Learn more about IMAGE '26 and register today at https://www.imageevent.org/. ABOUT SEISMIC SOUNDOFF Seismic Soundoff showcases conversations addressing the challenges of energy, water, and climate. Produced by the Society of Exploration Geophysicists (SEG) and hosted by Andrew Geary of 51 features, these episodes celebrate and inspire the geophysicists of today and tomorrow. Three new episodes monthly. See the full archive at https://seg.org/resources/podcast/.