The Persuasion Power of IMperfection
It turns out in the larger world of culture and fashion, we’ve reached a breaking point. This is important for copywriting because of something we’ve always known and practiced, and today we’re going ...
14 Sep 29min
Old Masters Series: Robert Collier
He is known for one of the most famous sayings in copywriting: “Enter the conversation already going on in the prospect’s mind.”Yet most copywriters don’t know much about him, or even who he is.That w...
7 Sep 32min
Back To School For Copywriters
Somewhere near you, right now, there's a store with a whole aisle of spiral notebooks marked down to 79 cents.The gargantuan engines of the big yellow buses are getting tuned up or are already tuned u...
31 Aug 29min
Protecting Your Freelance Business, With Copywriter Kim Krause Schwalm
How do you make the transition from having a job to being a freelance copywriter?Or, maybe more to the point, if you’re already a freelancer, how do you do what you do and get all the advantages of be...
24 Aug 32min
The Magic Power of DON’T
Nathan came up with the idea for this show, and it started, of all places, in his mom’s kitchen.Here’s what happened: If Mom says dinner will be ready in 30 minutes, Nathan is much less likely to go d...
17 Aug 34min
More Screenwriting Secrets For Copywriters
This week I had a great conversation with a Hollywood screenwriting coach and screenwriter himself, and it reminded me about how much people in Hollywood know that copywriters can learn and use.One of...
3 Aug 28min
Old Masters Series, Advertising’s Founder, Albert Lasker Part 3
Today we’re continuing with Part 3 of our Old Masters Series, focusing on the contributions of Albert Lasker. That’s because in 1898, Albert Lasker arrived in Chicago to work at Lord and Thomas, which...
27 Juli 36min
