How to Launch a VR Game Like a Movie: The Abyss: Vault Marketing Playbook with Hololabs

How to Launch a VR Game Like a Movie: The Abyss: Vault Marketing Playbook with Hololabs

Part 2 of the Hololabs deep dive gets tactical. Brett Gaylor (Hololabs) and the team at One Net Marketing walk operators step-by-step through the launch playbook for Abyss: Vault's "Rebellion First Wave" — a coordinated worldwide premiere weekend — and hand over the entire kit: a four-week distribution plan, ready-made social carousels and video ads editable in Canva, Facebook event templates, three-email FOMO sequences, media releases, marquee posters with film-style credit blocks, and photo-moment backdrops.

The through-line: turn "any old day at the arcade" into an event. Nicole's purple-carpet lesson from the documentary world — event-ize the release, give guests a shareable moment, and they become your marketing force. Bob adds the psychology (money → time → energy → identity: dress-up and squad names anchor the memory) and closes with a practical explainer on Meta's new GEM and Andromeda ad algorithms — why you should stop micromanaging audiences, optimize for conversion, and feed the machine lots of creative.

Note: since this session was recorded, the LEXRA Summit announced at the end has moved — it's now October 5–6 at Gilley's Dallas. Details at summit.lexra.org.































Brianne Dromey










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