Stop avoiding the budget conversation with clients
A client wants champagne florals on a prosecco budget. You know the numbers don’t work and you’re trying to work out how to say it without killing the mood... So you don’t.Based on my Substack essay ...
25 Aug 20min
Get 5-star rave reviews as a florist
You can create stunning arrangements and still leave clients with nothing more than, “They were nice, thanks.”Based on my Substack essay "I know what you mean" isn't listening; it's assuming...
19 Aug 20min
The real reason florists talk too much in consultations
A florist sent me a recording of one of her consultations to audit. Her message said it was her best consult yet. The couple ghosted her.Based on my Substack essay How florists lose bookings by talk...
28 Juli 23min
Four things florists do that cost them bookings
Things are going fine. Then a silence stretches a beat too long, or the budget lands nowhere near what's needed for their inspo pics, and you feel something shift.I've coached enough florists through ...
21 Juli 17min
The harder I tried, the fewer weddings I booked
Sometimes the thing you’re doing to try to make a client trust you is the exact thing creating doubt.I learned this after telling a bride exactly what I thought she wanted to hear. She didn’t book me,...
14 Juli 13min
My five-stage framework for successful wedding consultations
If you’ve ever walked away from a consultation thinking, “I don’t know where that went wrong,” this episode is for you.I’m sharing my 5-stage framework for leading better wedding consultations without...
7 Juli 18min
A new way of thinking for the florist who hates selling in consultations
In this episode, we’ll get into the myth of “good chemistry”, the gap between what a couple says and what they actually mean, and why the real leverage in your business isn’t attempting to sound more ...
30 Juni 11min
