#24 STRONGER TOGETHER - The Ireland-UK Business Case

Cross-border trade between the Republic of Ireland and Northern Ireland has grown from £4.5 billion to £17.5 billion over the past decade. That number tells you something important about the Ireland-UK business relationship – and huge commercial opportunity.

In this episode of Fresh Perspectives, Rob Brown talks with Neil Hughes, Ireland CEO at Azets, about the SME market on both sides of the Irish Sea.

Neil draws on a career that began working weekends in his father's practice in the southeast of Ireland and has grown into leading a 325-person business spanning Dublin, Belfast and beyond. He knows this market from the ground up.

Neil and Rob cover the shift from number-crunching to trusted advice, the all-island commercial opportunity that Azets' Belfast expansion has created, the sectors holding up well in an uncertain environment and the practical case for UK businesses looking west. Neil's advice to any SME owner who hasn't yet explored a cross-border proposition is direct: price gets you in the game, service wins it, and the first step is simpler than you think.

Connect with Neil Hughes on LinkedIn.

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Fresh Perspectives is the business podcast from Azets where advisers, experts and leaders share fresh thinking to help you move forward with confidence.

Each episode explores real-world challenges and opportunities for business owners and entrepreneurs, from finance and growth to leadership and technology.

Formerly Bang The Drum, the show continues Azets’ commitment to sharing practical advice, new ideas and inspiring stories from across the business community.

This podcast has featured at #1 in the Apple Podcast charts for Management podcasts and #19 in the Apple Podcasts charts for Business podcasts.

Follow and subscribe to Fresh Perspectives on your favourite player, leave a review and share it with others who you think might enjoy it.

Find more about Azets at www.azets.com.

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