From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique

From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique

Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.


From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.


In this episode, we cover:

  • How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space
  • Lesson from building Mimétique completely self funded
  • How storytelling and brand identity became her edge in an oversaturated market
  • Do's and don'ts of launching a modern brand and managing the conflict that comes with it
  • Fabienne’s top tip for solo founders


If you’re an aspiring founder looking to launch in the beauty space, this one’s for you.


We Are Ladies Who Launch!


CHAPTERS

00:00 Meet The Mimétique Founder

01:55 Dermatology Family Roots

07:16 Going Back to University at 40

13:03 From Lab Vials to Le Bon Marché

15:38 The Challenges Of A Self Funded Launch

17:44 Building the Team

23:27 Designing the French Pharmacy Look

27:00 Founder Dos and Donts

33:06 Letting Go to Grow

35:18 Fabienne’s Five Year Vision

41:49 Rocket Round

47:46 Mentors And Dream Collaborations

50:22 Wrap Up


🔔 New episodes every Wednesday — subscribe so you never miss a launch.


FOLLOW FABIENNE

Instagram: https://www.instagram.com/fabienne_sebaoun/

Mimétique: https://www.instagram.com/mimetiqueskin/


FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

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