Episode 17 - From Start-up to Scale-up: Reflections on Australia's Innovation System with Dr Katherine Woodthorpe AO

Episode 17 - From Start-up to Scale-up: Reflections on Australia's Innovation System with Dr Katherine Woodthorpe AO

In this episode, Dr Katherine Woodthorpe AO joins us to explore the challenges of moving from start-up to scale-up. From addressing foundational tech transfer challenges such as articulating product benefits and identifying market needs, we discuss tech transfer as being the first step on a journey of technology commercialisation and business establishment. Scaling up emerged from the recent National Innovation Policy Forum as a challenge to the Australian innovation ecosystem and we explore the contrasting nature of ICT and bio-physical technology scale up challenges. Katherine reflects on observations from Fishburners and Cicada Innovation, their respective supporting ecosystems and the pathway to the first Minimum Viable Product and ongoing product and market development.

We also explore the strategy of shelving IP, and whether it's a deliberate or emergent strategy and the factors that influence shelving, such as people, timing, market analysis and resources and touching on the ability to say 'no' - the 'sunk cost' fallacy as a countervailing force to saying 'no' and the ability to strategically assess patenting options. We reflect on the nuances Australian system of the need to publish in contrast to the need for secrecy around know-how to create value and the domestic settings around academic career development and the ability or inability to migrate between the university and CSIRO research communities and industry.

An episode for those working at the intersection of start-up and scale-up challenges.

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Avsnitt(64)

Episode 63 – Notes on Innovation in Music with Peter Tregear

Episode 63 – Notes on Innovation in Music with Peter Tregear

This month it was a great pleasure to reconnect with Peter Tregear, both school and college colleague, to explore the world of innovation and in turn technology transfer in music. This was a thoroughl...

30 Juli 48min

Episode 62 - Building the Tech Transfer Club with Lisa Birrell and Greg Harper

Episode 62 - Building the Tech Transfer Club with Lisa Birrell and Greg Harper

I had the opportunity to unpack the NorVic Foods ecosystem with Lisa Birrell (who was CEO) and Greg Harper (who drove the genesis of the initiative). With the ongoing conversations in Australia around...

25 Juni 46min

Episode 61 - Tech Transfer, Innovation, and the Future of Chemicals with Victoria Meyer and The Chemical Show

Episode 61 - Tech Transfer, Innovation, and the Future of Chemicals with Victoria Meyer and The Chemical Show

In our first joint podcast, I joined Victoria Meyer and The Chemical Show to explore technology transfer and innovation in the chemical industry. The chemical industry is where I got my start, with Do...

26 Maj 1h 17min

Episode 60 - An Analyst's Perspective on Innovation Demand with Dennis Voznesenski

Episode 60 - An Analyst's Perspective on Innovation Demand with Dennis Voznesenski

I had the chance to catch up with Dennis Voznesenski, who hosts a regular Commonwealth Bank Agri Podcast. Dennis is an Agricultural Economist and author of War and Wheat: navigating markets during ...

14 Maj 29min

Episode 59 - The C is for more than Commercialisation with Jane Fitzpatrick

Episode 59 - The C is for more than Commercialisation with Jane Fitzpatrick

I had the chance to follow up with Jane Fitzpatrick on her powerful closing remarks at a panel session at the National Innovation Policy Forum last year. Jane is CEO of the Australian National Fabrica...

30 Apr 46min

Episode 58 - Bringing Products to Market with Jarett Abramson

Episode 58 - Bringing Products to Market with Jarett Abramson

I had the great pleasure of catching up with Jarett Abramson, who was 'between gigs' since his departure from Provivi and his imminent (and arguably eminent) commencement at BASF in Europe. The journ...

26 Mars 44min

Episode 57 - Science Meets Parliament 2026 - Science Meets the Economy: Opportunity and Risk with Jasmine Chambers and Steve Rodda

Episode 57 - Science Meets Parliament 2026 - Science Meets the Economy: Opportunity and Risk with Jasmine Chambers and Steve Rodda

In our annual podcast leading into Science Meets Parliament, we had the opportunity to discuss innovation, tech transfer and research translation with Jasmine Chambers, Science & Technology Australia ...

19 Mars 43min

Episode 56 - Khaki is the New Green and Resilience is the New Carbon with Jim Lane

Episode 56 - Khaki is the New Green and Resilience is the New Carbon with Jim Lane

In our first recorded abroad episode for 2026, I had the opportunity earlier this month to catch up in person with Jim Lane in Digestville, located in Key Biscayne, Florida. I hope that many of you re...

26 Feb 1h 1min

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