Ciaran O'Kane on Nielsen Acquiring DoubleVerify

Ciaran O'Kane on Nielsen Acquiring DoubleVerify

In this MadTech Podcast mini special, Ciaran O'Kane of ExchangeWire and FirstPartyCapital joins John Still to discuss Nielsen acquiring DoubleVerify.

Under Nielsen, DoubleVerify keeps its brand and remains fairly independent, similar to how IAS has stayed standalone. Given that DoubleVerify's neutrality has been core to advertiser trust, the conversation explores if being owned by a currency provider like Nielsen creates a conflict, or if it strengthens the case for one verified number across measurement and verification.

Does the deal give the industry more leverage to set standards that stick? Or will consolidating measurement and verification under one roof reduce the competitive pressure needed to push accuracy and transparency forward?

•••
0:00 Nielsen acquires DoubleVerify in $2.15bn ad measurement deal
0:55 Does the deal make Nielsen an end-to-end media intelligence platform?
3:48 What might consolidation do to independent verification?
5:31 What does the deal mean for the health of M&A in the industry?
8:51 Do the hold co's still have moves to make as they become one-stop shops?

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(500)

MadTech Daily: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads

MadTech Daily: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads

In today's MadTech Daily, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu addi...

13 Aug 1min

MadTech Daily: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators

MadTech Daily: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators

In today's MadTech Daily, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its moneti...

12 Aug 1min

MadTech Daily: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown

MadTech Daily: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown

In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues,Burnham fast-tracking subscription trap crackdown as cost-of-living tour...

11 Aug 1min

MadTech Daily:  Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping

MadTech Daily: Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping

In today's MadTech Daily, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the...

10 Aug 1min

MadTech Daily: Amazon's Ad Revenue Reaches USD$76bn, Disney's TikTok Creator Content Deal

MadTech Daily: Amazon's Ad Revenue Reaches USD$76bn, Disney's TikTok Creator Content Deal

In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, and DeepSeek raising prices amid surging AI demand.

7 Aug 1min

Advertising Association's Matt Bourn on Trusted Advertising

Advertising Association's Matt Bourn on Trusted Advertising

In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Matt Bourn, director of communications at the Advertising Association and co-author of 'Trusted Advertisi...

7 Aug 39min

MadTech Daily: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement

MadTech Daily: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement

In today's MadTech Daily, we discuss Apple's escalation of its OpenAI trade secrets case, including its request for an injunction and expedited discovery, OpenAI's integration with AppsFlyer to bring ...

6 Aug 1min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
uppgang-och-fall
svd-tech-brief
avanzapodden
rss-inga-dumma-fragor-om-pengar
tabberaset
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
fill-or-kill
borslunch-2
lastbilspodden
rss-dagen-med-di
rss-borslunch
ekonomiekot-extra
rss-hos-psykologen
bathina-en-podcast
rss-borssurr-med-mitelman-och-mellqvist