E304 - Adam Bjorn from Plannatech Group

On Episode 304 of the Business of Betting podcast, Jeff Edelstein is joined by Adam Bjorn, CEO of Plannatech Group, for a wide-ranging discussion on his three decades in sports betting, Prime, prediction markets, U.S. regulation, and the future of the industry.

Hear them discuss:

• How Adam got his start in sports betting in Australia and the cultural influence of the Melbourne Cup.
• Why America's growing gambling and gaming culture could create risks as sports betting, prediction markets, and iGaming expand.
• The challenges of operating across 50 different U.S. regulatory environments, including taxes, market-access costs, and the federal excise tax.
• Why Adam decided to acquire Prime and the opportunity he sees in competing for customers in the unregulated market.
• How prediction markets are attracting professional, syndicate, and recreational bettors away from traditional sportsbooks.
• Why Adam believes prediction markets are not a new concept and how the U.S. market's liquidity and large consumer base have accelerated their growth.
• How the World Cup became a major coming-out party for prediction markets, with enormous trading volumes on platforms like Kalshi and Polymarket.
• Why Prime is focused on grassroots growth, customer service, and carving out a niche rather than competing with the industry's biggest marketing spenders.
• Adam's experience with U.S. regulators and why he believes changes to taxation could make the regulated sports betting market more sustainable.
• The evolution of sports betting over Adam's 30-year career, from handwritten ledgers and phone betting to live betting, massive data availability, and AI-powered betting insights.

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