Predictable Growth Is a System, Not a Streak: The Behavioral Science of Buying | Rich Smith

Why does most marketing never make it to the boardroom — and how do you turn growth from a streak into a system? Rich Smith, an executive advisor and former CMO with three decades of experience scaling companies, shares his "Revenue Science" framework blending behavioral science and human psychology. Join host Khudania Ajay (KAJ) as they explore why customers say yes (or don't), what metrics actually drive revenue, and how marketing leaders can translate results into boardroom language.

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Host — Khudania Ajay
(KAJ) Khudania Ajay (KAJ) is an independent journalist and the host of more than 2,500 long-form conversations across leadership, business, technology, media, wellness, authorship, and the future of work.
🌐 https://www.khudaniaajay.com
LinkedIn https://www.linkedin.com/in/ajaykhudania/

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🎵 Music Credit: "Misfits (Instrumental)" by RYYZN