'Matcha, Pilates, Alo' Enters Its Flop Era: Inside the Influencer Recession

'Matcha, Pilates, Alo' Enters Its Flop Era: Inside the Influencer Recession

SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription. Is everything on social media — even lifestyle content — just rage bait now? New York Magazine features writer Rebecca Jennings joins Amy to unpack her hit Vulture piece on the "influencer recession," when aspirational content no longer works and creators have to come up with "brand-safe rage bait." What does this mean both for the content landscape but also, for rage itself? CHAPTERS 00:00 Introduction 02:00 What is the "influencer recession"? 02:45 The clipping economy & fake virality 05:15 Audrey Peters & the $25 DoorDash coffee 10:30 Why the Alo yacht flopped 14:35 Why Birkins are embarrassing now 19:30 The OpenAI influencer farm trip 24:00 Brands manufacturing their own rage bait 30:00 How Substack changed the game 34:30 Is rage bait losing its power? Read Rebecca's story: The Influencer Recession — https://www.vulture.com/article/influencer-recession-audrey-peters-interview.html Edited by Chrissi Harris. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Avsnitt(80)

Stop Impulse Buying: How Fashion Month Keeps You Broke (with Mrs. Dow Jones)

Stop Impulse Buying: How Fashion Month Keeps You Broke (with Mrs. Dow Jones)

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9 Okt 32min

Meghan Markle Deep Dive, Part One: From Struggling Actress to Meeting Harry

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5 Okt 50min

Fur Is Out of Fashion. Is Wool Next?

Fur Is Out of Fashion. Is Wool Next?

PJ Smith, director of fashion policy for Humane World for Animals (formerly the Humane Society), has spent almost 20 years getting companies from Gucci to Net-a-Porter to go fur-free. Now that most ...

28 Sep 57min

Fashionphile's Founder on How to Spot a Superfake Birkin (with Sarah Davis)

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Superfakes have never been better and counterfeiters have never been smarter — so how can consumers buy secondhand luxury with confidence? Sarah Davis started Fashionphile on eBay in 1999, while she...

21 Sep 49min

The Trend Forecaster Who Coined "Vibe Shift" on What Comes Next (with Sean Monahan)

The Trend Forecaster Who Coined "Vibe Shift" on What Comes Next (with Sean Monahan)

*SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription.* Trend forecaster Sean Monahan coined...

14 Sep 1h 10min

How the Very Rich Really Live, From Billionaires' Row to Lauren Sánchez Bezos

How the Very Rich Really Live, From Billionaires' Row to Lauren Sánchez Bezos

Amy Chozick has spent her career writing about polarizing women — she covered Hillary Clinton for The New York Times, profiled Elizabeth Holmes right before prison, followed Stormy Daniels for Vogue, ...

8 Sep 49min

The Met Cancels the John Galliano Retrospective (with Dana Thomas) [TEASER]

The Met Cancels the John Galliano Retrospective (with Dana Thomas) [TEASER]

This is a teaser of a paywalled episode. To listen in full, become a paid subscriber of Back Row at: https://www.backrow.net/subscribe. Or sign up in Apple Podcasts or Spotify. In a stunning move, th...

1 Sep 16min

'The September Issue' Rewatch: Anna Wintour, Grace Coddington, and the Sienna Miller Hair Crisis (with Kate Casey)

'The September Issue' Rewatch: Anna Wintour, Grace Coddington, and the Sienna Miller Hair Crisis (with Kate Casey)

*SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription and get access to 'The September Issue'...

31 Aug 1h 11min

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