The Last Word
As the 1970s come to a close, so does Viva’s run as one of America’s first feminist porn magazines. We explore what the legacy of Viva magazine tells us about issues of female sexuality and sexual aut...
11 Maj 202329min
Wintour of Their Discontent
As a last Hail Mary to save Viva, Bob and Kathy hire a young, up-and-coming fashion director — none other than a fresh-faced, pre-Vogue Anna Wintour. But will she be enough to save the floundering pub...
4 Maj 202328min
Midlife Crisis
As Viva reaches the third of its six-year run, it’s having its own version of a midlife crisis, and the editors have to make some tough decisions about what kind of magazine Viva needs to be to surviv...
27 Apr 202329min
Not-So-Porno Chic
As Viva continues to stumble along and figure itself out, so does seemingly everyone else in the 1970s. In the midst of the sexual revolution and the rise of “Porno Chic,” there’s a chorus of anti-por...
20 Apr 202330min
Phallus in Wonderland
The Viva staff have hit their stride and are finally publishing smart, progressive, feminist content alongside the magazine’s male nudes, and their latest issue is about to be their most revolutionary...
13 Apr 202326min
Soft Focus, Semi Hard
On the one-year anniversary of Viva’s publication, there’s a big, exciting change — a woman is now at the top of the masthead: Bob’s wife and business partner Kathy Keeton. And she’s about to push the...
6 Apr 202326min
Time Off For Bad Behavior
After critics skewer Viva’s first issue, Bob Guccione decides to double down on his flawed vision for the magazine. Meanwhile, his feminist editorial staff finds a secret window into making the conten...
30 Mars 202329min
