Critical Thinking Is a Skill. It's Also a Competitive Advantage
The five skills that seperate leaders from the herd. Discover a formula for consultations and developing influencial marketing campaigns. Apply these five skills to know what sells and what doesn't fo...
12 Okt 21min
Why Write Case Studies And Why They Matter
The often ignored yet powerful part of writing copy that sells. Let's explore a case study as a organization tool and evidence of value. As well as how that is different than a white paper in marketin...
4 Okt 29min
A Client Getting Framework Using Your Back Catalog
Do you create serial content as a subject-matter expert, copywriter, or marketer? Imagine getting more leads and sales from content you've already written. Even content that didn't work in the past ca...
29 Sep 20min
The Sausage Making of More Lucrative Assignments
When doing more of that you do best eliminates the overwhelm of having everything to do. A secret to more lucrative copywriting assignments. Get consistent work, grow your bottom line, and have more f...
2 Sep 23min
How Experts Use Content To Sell and Attract Buyers
Do you have a podcast, blog posts, and other content that has stopped working? Do you want content that creates and keeps profitable customers? Here is the attractant factor that turns words into clie...
20 Aug 38min
How Most People Suck at Writing Emails (for Marketing)
Do you know of the four types of email messages? Are you maximizing your correspondance to increase sales? What is the real purpose of an email message, or any follow up message?
19 Aug 21min
Profiting From Your Content Monetization Machine
What if you can turn old content into new profits? Leverage what you've already posted, recorded, or delivered into a system that magnetically attractions new high-ticket clients. Here's how to get he...
17 Aug 20min
