Should Finance Pros Be Using Vibe Coding to Build Their Own Tools? with Brock & Natalia

In this episode of FP&A Unlocked, host Paul Barnhurst is joined by Brock Beyer and Natalia Kudinova to discuss how vibe coding is changing the way finance professionals automate work and build practical tools. They explore real-world use cases, AI token costs, security and maintenance concerns, and why finance teams should start with simple, repetitive processes rather than business-critical systems.

Brock Beyer is the CPA Controller at Jump, where he has used vibe coding to build internal productivity tools. Natalia Kudinova is a Senior Director at ABBYY with experience across finance leadership, treasury, tax, reporting, transformation, and process improvement.

Expect to Learn:

• What vibe coding means for finance professionals
• Practical finance processes you can automate with AI
• How to manage AI token usage and costs
• Why security and human oversight remain essential
• How to start small and learn through experimentation

Here are a few relevant quotes from the episode:

• “You don't have to feel this pressure to vibe code every single tool.” - Brock Beyer
• “Start with the tasks that you are most tired of doing manually.” - Natalia Kudinova

Vibe coding is giving finance professionals new ways to automate repetitive work and build practical tools without traditional coding expertise. The key is to start small, focus on well-defined processes, and keep humans involved in reviewing results. As AI adoption grows, security, cost, and maintainability will remain critical considerations.

Follow Natalia:

• LinkedIn: https://www.linkedin.com/in/natalia-kudinova-aca/

Follow Brock:

• LinkedIn: https://www.linkedin.com/in/brockbeyer/

Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.

Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today's Episode:

[00:00] - Trailer

[03:12] - What Great FP&A Looks Like

[04:59] - What Is Vibe Coding?

[09:36] - Getting Started With Vibe Coding

[16:02] - Where Vibe Coding Makes Sense

[20:21] - AI Token Costs and ROI

[34:12] - Best Finance Processes to Automate

[41:53] - What You Shouldn't Vibe Code

[46:17] - Maintenance and Security

[54:17] - Final Advice