Grant Aaron - The Devine Salerno Podcast No. 22

Grant Aaron - The Devine Salerno Podcast No. 22 From growing up in Maryland to living with ShoeNice's filmer, the Denver skate scene to building SneakerCrete — a product made by skaters for skaters that’s now available at Zumiez and CCS — Grant Aaron sits down for a real conversation about drive, ambition, and turning ideas into motion. Grant opens up about the hustle behind creating a preventative skate shoe solution that actually works without killing traction or board feel, the grind of building something local, and what it takes to keep pushing when most people talk more than they move. Raw talk on entrepreneurship, the Denver skate community, staying locked in, and the mindset that separates people who make things happen from everyone else. 🎙️ Topics covered: Falling in love with Denver Meeting ShoeNIce and living with his staff Building SneakerCrete from the ground up Denver skate culture and the local scene Product development, distribution, and getting into major shops Drive, ambition, and consistent motion Lessons on hustle, ownership, and creating your own lane Timestamps: 0:00 – Intro & Welcome to Episode 3:20 – Meeting Grant & How This Conversation Started 7:45 – Grant’s Background & Growing Up Around the Denver Skate Scene 15:10 – Early Days Skating & the Local Culture 23:40 – The Idea Behind SneakerCrete 32:15 – Developing the Product (What Makes It Different) 41:50 – From Idea to Reality: The Grind of Building the Brand 52:30 – Getting Into Zumiez, CCS & Expanding Distribution 1:03:20 – Challenges, Setbacks & Keeping Momentum 1:14:45 – Mindset, Ambition & Staying Locked In 1:25:10 – Lessons on Entrepreneurship & Ownership 1:34:40 – Advice for Creators & Skaters Trying to Build Something 1:42:15 – Where to Find Grant / SneakerCrete & Final Thoughts 1:46:30 – Outro Brought to you by Ledger Media Company Booking & inquiries: booking@ledgermediacompany.com 👉 Connect with Grant / SneakerCrete: Instagram: @sneakercrete / @granttaaron_ Website: sneakercrete.com 👉 Follow Devine: Snapchat: /devinesalerno Instagram: /thedevinesalerno TikTok: https://www.tiktok.com/thedevinesalerno/ Facebook: /thedevinesalernopodcast X: https://www.x.com/westdevine4tay/ thedevinesalernopodcast.com 👉 Follow Ledger Media Company: TikTok: @ledgermediacompany Instagram: @ledgermediacompany ledgermediacompany.com 👉 Follow Gold Standard Recovery: Search “Gold Standard Recovery” or visit goldstandarddenver.com 👉 Support Empower Recovery Homes: IG: @empowerrecoveryhomes empowerrecoveryhomes.com Episode Recorded July 9th, 2026 All Rights Reserved - Ledger Media Company | The Devine Salerno Podcast Search “Grant Aaron - The Devine Salerno Podcast” on YouTube, Spotify, Apple Podcasts, and all major platforms! If you’re into skate culture, real entrepreneurship, or stories of people who actually build instead of just talk, this one’s for you. 🔥 Watch the full episode and catch the energy Grant brings. The Devine Salerno Podcast — Real stories. Real recovery. Real growth. Brought to you by Ledger Media Company.