Dive Shop Tips With Bob Hathaway – Route 66 Retail Playbook | Level Up: From Behind The Counter

Dive Shop Tips With Bob Hathaway – Route 66 Retail Playbook | Level Up: From Behind The Counter

Dive Shop Marketing Tips for real-world retail growth from a shop that’s done it for 25 years. In this Level Up: From Behind the Counter episode by Scuba Diving Industry Magazine, owner Bob Hathaway of Odyssey Scuba & Travel shares practical, repeatable systems any retailer can adopt. You’ll hear how an “unlimited” personal-gear bundle increased soft-goods sales, why education-first selling beats price matching, and how creative community events keep customers engaged year-round.

🕐 Timestamps:

00:00 Intro

00:38 Guest intro & shop location

02:01 Local spring & training sites

03:33 Why bundling works

06:51 Unlimited bundle explained

08:54 Education vs selling

10:34 Community events: Rails & Sails

11:57 Amazing Race (underwater)

12:37 Winter “DINO-mite” game nights

13:59 Shop cooperation in Missouri

14:20 Captain Kid program overview

16:58 How exchanges work for kids’ gear

18:41 Programs for retirees

20:04 Top advice for owners

21:31 Industry involvement & DEMA

23:01 Next episode teaser & sign-off

📌 Subscribe & Follow Us:

🌐 Website: https://scubadivingindustry.com

📘 Facebook | 📸 Instagram | 💼 LinkedIn | 🎥 YouTube

🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

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