Rachel Steidley of SSI | Marketing Minutes

Rachel Steidley of SSI | Marketing Minutes

In this insightful episode, SSI North America's Rachael Steidley joins Britain and William Cline to explore how SSI is pioneering digital transformation in scuba training. From their 100% digital training model to their multifunctional SSI app and the innovative MyDiveGuide platform, Rachael shares tools that are helping dive centers streamline operations and expand outreach. The episode also highlights SSI’s growing environmental specialties, VA program launch, and the brand’s localized support through 40+ global service centers.

🕐Timestamps:

00:13 – Introduction

00:47 – Guest Introduction: Rachael Steidley

01:05 – SSI’s Digital Training Transformation

03:00 – Conservation Benefits of Digital-Only Materials

04:32 – Instant Updates and No Fees for Pros

04:55 – The SSI App: A Dive Pro’s Best Tool

06:12 – Features for Divers: Digital Cards, Gear Tracking, Wildlife Logging

07:46 – Features for Pros: Skills Cards, Course Calendars, QR Verification

09:03 – The My Dive Guide Platform

10:55 – Heat Maps for Marine Species

12:30 – Marketing Power of My Dive Guide for Dive Centers

13:56 – Environmental Specialties: Coral Restoration & Invasive Species Courses

15:53 – Building Global Curriculums from Local Programs

16:52 – SSI’s 40+ Regional Service Centers

18:00 – What’s Coming: VA Benefits and DoD SkillBridge

19:48 – Long Beach & DEMA Invitations

20:01 – Final Thoughts from Rachael

21:10 – Closing Remarks

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

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