Amazon's Changing Rules & the Next Wave of FBA Growth With Jana Krekic [Ep.220]

Amazon sellers are being forced to rethink how they build and grow their businesses. From stricter listing requirements to AI-powered shopping and new international opportunities, the rules are changing quickly.

On this episode of The Opportunity Podcast, Greg sits down with Jana Krekic, founder of YLT Translations and Seller Lingo, to discuss what's changing across Amazon and where sellers should be paying attention.

They cover Amazon's stricter listing requirements, shorter titles, supplement compliance, and what these changes mean for sellers who have relied on older optimization strategies.

They also dive into AI and Amazon search, including Rufus and Alexa, and how sellers may need to structure their listings so AI can better understand and recommend their products.

The conversation then moves beyond the US, with Jana sharing her perspective on international expansion, localization, and overlooked markets. She explains why simply translating a listing isn't enough and why some markets can offer opportunities that sellers may not be looking for.

If you sell on Amazon, are thinking about expanding internationally, or want to understand where the platform is heading, this episode is worth a listen.

Topics Discussed in this episode:

04:03 - Why Amazon has gotten stricter with their listing requirements
11:59 - Amazon's crackdown on supplement regulations
17:37 - How Amazon has changed for sellers over the last five years
25:03 - The risks of using AI to translate your listings
36:32 - How important is your listing copy in the age of AI?
42:39 - When to consider international Amazon expansion
51:22 - Cultural translation for different markets

Mentions:

Sit back, grab a coffee, and get the latest update on Amazon's listing requirements across different countries.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(243)

How to Expand Your Ecommerce Business Internationally With Andy Hooper [Ep.222]

International expansion can unlock significant growth for an ecommerce business. It can also create a lot of expensive problems if you move too quickly. In this episode, Greg Elfrink sits down with An...

8 Sep 1h 1min

How to Build a Podcast That Actually Helps Your Business With Jim Barton [Ep.221]

Starting a podcast is easy. Building one that actually helps your business is a different story. In this episode of The Opportunity Podcast, Greg sits down with Jim Barton, founder of Growth Podcastin...

1 Sep 59min

How to Optimize Your Amazon Listings for AI Search With Jon Tilley [Ep.219]

Amazon sellers have spent years optimizing for keywords and traditional search. That is still important, but the way customers discover products on Amazon is changing quickly. In this episode of The O...

18 Aug 53min

From Side Hustle to $100M: Lessons in Building a Scalable Business With Steve Rolle [Ep.218]

Building a successful eCommerce business is one thing. Building one that can grow without you is something else entirely. That's easier said than done. Many founders eventually become the biggest bott...

4 Aug 53min

How TikTok Shop Is Changing eCommerce With Jordan West [Ep.217]

For years, growing an eCommerce business followed the same growth playbook: run ads, optimize your website, and send as much traffic to your store as possible. But that's starting to change. More and...

7 Juli 59min

The Future of Online Business Investing With Mike Swigunski [Ep.216]

Entrepreneurship isn't a linear path. Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses. A...

23 Juni 1h

Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what ...

16 Juni 1h 2min