Why Customer Education Is Becoming a Growth Engine

Customer education is no longer just about creating content. It is about driving customer success, growth, and measurable business impact.

In this episode, I sit down with Eric Mistry, AI & Automation Transformation Lead at Zapier, Amy Vujanich, Senior Manager, Technical Customer Education at Boomi, Kris-Ann Nansen, Senior Principal Product Manager at Oracle, and Christie DeCarolis, Learning Experience Facilitator at Sendoso, for a conversation on the evolving role of customer education in the age of AI. Together, they explore how education teams are moving beyond content creation to become strategic partners that improve customer outcomes, influence retention, and support business growth.

We discuss how AI is changing the way teams build learning experiences, the future of personalization, and why customer education needs to focus less on producing more content and more on delivering performance support. Our guests also share why proving impact through data, connecting education to business outcomes, and positioning education as a growth engine will define the next era of customer education.

Some curious takeaways:

• Use AI to improve speed, personalization and customer outcomes
• Build customer education into a growth engine, not just a content function
• Focus on performance support over creating more content

Episode highlights:

(00:00) Welcome to Harald’s Curious Corner

(00:35) The Customer Education Nerds Panel

(04:59) Where customer education creates the most value

(08:35) Has customer education gotten better or worse?

(11:22) Growth leaders vs. learning leaders

(13:35) The biggest opportunity CE teams are missing

(20:01) What to keep human vs. what to automate

(27:13) How AI has changed customer education

(35:12) Personalization: real or illusion?

(40:55) Workflows that should be automated

(53:03) Agree or disagree: hot takes on the future of CE

Connect with the guest:

Eric Mistry on LinkedIn: https://www.linkedin.com/in/ericmistry/

Explore Zapier: https://zapier.com/
Amy Vujanich on LinkedIn: https://www.linkedin.com/in/amyvujanich/

Explore Boomi: https://boomi.com/

Kris-Ann Nansen on LinkedIn: https://www.linkedin.com/in/krisannnansen/

Explore Oracle: https://www.oracle.com/
Christie DeCarolis on LinkedIn: https://www.linkedin.com/in/christiedecarolis/
Explore Sendoso: https://www.sendoso.com/

Follow me on the following sites:

Harald Overaa on LinkedIn: https://www.linkedin.com/in/haraldovera/

Subscribe to Harald’s Newsletter: https://www.linkedin.com/newsletters/6901795950403186688/