The Seller Whisperer & the Emotional Side of Selling a Business Feat. Denise Logan | Ep. 149

Host Nick Olsen talks with Denise Logan, "The Seller Whisperer," about the emotional transition every business owner faces when selling a company — a transition that's often overlooked, ignored, or mishandled by even the best deal teams. A former lawyer and mental health professional who made her own unplanned exit from her law firm, Denise shares real deal stories, practical advisor tips, and the brain science behind why fear can derail an otherwise strong transaction.

Key Topics:

Emotional transition in business sales
Role of advisors in owner psychology
Common emotional challenges during a sale
Strategies for supporting owners emotionally
Understanding owners' needs beyond financials
Impact of emotional health on deal success
Case studies of emotional hurdles in sales
Brain science behind decision-making in sales

About the Show: The M&A Mastermind Podcast provides actionable insights and effective strategies tailored for dealmakers in the lower middle market. Hosted by Nick Olsen, the show features conversations with leading industry experts who share valuable knowledge on topics such as industry intelligence, deal management, collaborative successes, and specialized expertise. Listeners who support small to medium-sized business owners will find practical tactics and advice they can immediately apply to advance their mastery in mergers and acquisitions.

Subscribe and never miss an episode: Apple Podcasts | Spotify | YouTube

Resources: The Seller's Journey by Denise Logandeniselogan | Denise Logan's Website | Cornerstone International Alliance

Keywords: business sale, emotional intelligence, owner transition, seller's journey, business exit, mental health, deal negotiation, owner psychology

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