One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds28 Aug

Don't Pay for Podcast Downloads You Can't Explain

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Podcast promotion can promise big numbers, but bigger downloads don't necessarily mean a bigger audience. In this episode, I look at some of the warning signs that your podcast promotion may be generating questionable traffic, why download-to-listener ratios matter, and how inflated numbers can hurt your chances of working with sponsors.

The goal isn't the biggest number you can report. It's building an audience you know is real, and being confident that your analytics reflect it.

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Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

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