Eli Lilly Retatutride Lawsuits, EP 215

Eli Lilly has filed lawsuits against multiple US companies for allegedly selling black market retatrutide and counterfeit GLP products, even before the drug's official 2027 launch. Marcos Rivera and Seamus break down what's driving gray market demand, and why the bigger story isn't the drug itself, it's what health, aesthetics, insurance incentives, and social media are shaping people to believe "better" looks like.

Time Stamps

00:00 — Fitflation intro discussion
01:20 — Client health scare
03:10 — Physique becomes monetized
04:05 — Instagram body template
05:53 — Podcasting for attention
08:26 — Trend copying spreads
10:07 — Never feeling finished
11:59 — DEXA scan surprises
12:53 — GLP cycle statistics
13:37 — Israetel's aesthetic revolution
17:02 — Psychological enough problem
18:12 — 80s action heroes
19:14 — Superhero body transformations
23:27 — Childhood self image
26:16 — Dad's arm genetics
28:38 — Maintenance feels frustrating
30:12 — Performance vs physique
32:11 — Coaching kids movement
34:33 — Fueling ultra race
37:14 — Social media anxiety
39:04 — Closing fitflation thoughts

You can find The Macro Perspective and its hosts here:

About the Podcast:

The Macro Perspective is hosted by Marcos Rivera and Seamus Sullivan, and was born from a simple but powerful mission: to help people take ownership of their health and lives. As performance health coaches, they've spent their careers empowering clients to think critically, stay curious, and make informed choices—not just in fitness, but in all aspects of life. This podcast is an extension of that mission, bringing insightful conversations that challenge, educate, and inspire.

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Health Brand Acquisitions and Consumer Trust, EP 214

When big companies buy trusted health and food brands…Thorne, Primal Kitchen, RXBAR, Perfect Bar, Pure Encapsulations…what actually changes? Seamus and Marcos dig into how scaling shifts size, taste, ...

24 Aug 49min

Exercise Physiology for Women w/ Dr. Lauren Colenso-Semple, EP 213

In this episode, Marcos and Seamus are joined by Dr. Lauren Colenso-Semple, PhD in Integrative Physiology and Certified Strength & Conditioning Specialist. She's a researcher and science communicator ...

17 Aug 1h 12min

Confidence and Peak Living w/ Giovanni Vaccaro, EP 212

In this episode, Seamus is joined by Giovanni Vaccaro for a conversation on mindset, confidence, and optimizing life.Giovanni is co-founder of Glamsquad, the on-demand beauty platform operating in 15 ...

13 Aug 1h 10min

Brain Health As You Age w/ Ryan Glatt, EP 211

In this episode, Marcos and Seamus sit down with Ryan Glatt, MS, CPT, NBC-HWC, Director of the FitBrain℠ Program at the Pacific Neuroscience Institute, to explore how exercise, coaching, and neuroscie...

10 Aug 1h 5min

Proteinification of EVERYTHING, EP 210

In this episode, Marcos Rivera and Seamus unpack the rising cost of “proteinified” foods and why whole foods may still be the better value for most people. They also dig into how much protein you actu...

6 Aug 43min

Emotional Regulation for Health Success, EP 209

In episode 209, Marcos and Seamus explore how emotional regulation enhances performance across sports, work, and personal life.Timestamps:00:00 - Introduction00:30 - Reflecting on six years since the ...

3 Aug 42min

Peptides As The Gateway Drug for Performance, EP 208

Episode 208 explores the normalization of performance-enhancing drugs, peptides, and hormone optimization in the fitness and youth culture. It discusses the implications, safety, accessibility, and fu...

29 Juli 57min