Ep 74: Adam Puchalsky - President, Blink49 Brand Studio

Ep 74: Adam Puchalsky - President, Blink49 Brand Studio

Branded content isn't a side hustle anymore, it's becoming the main event. Adam Puchalsky, President of Blink49 Brand Studio, joins Matt Wurst and Valerie Vespa to break down how brands, creators, and Hollywood are colliding, and why he thinks brands will eventually stand on stage accepting Oscars, Emmys, and Grammys.

Adam walks through his path from agency life (JWT, BBDO, UM, Wavemaker) to running Kevin Hart's brand partnerships at Hartbeat, to building Blink49's brand studio from scratch since January 2025. The conversation covers why he calls most branded content "unwatchable garbage," the rise of micro-dramas and why China is already watching more of them than movies, the real story behind "Murder at the Mansion" (yes, an Uber Eats driver solves a murder), and why 2026 is the year of singles and doubles instead of home runs.

Marketers, agencies, and anyone trying to understand where entertainment funding is actually headed need to hear this one. For marketers, by marketers, with just a touch of snark.

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Avsnitt(76)

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Ep 73: Liane Nadeau - Chief Media & Investment Officer at Digitas North America

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29 Juli 52min

Ep 71: Dave Kersey - Global Head of Media at SharkNinja

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15 Juli 49min

Ep 70: Micky Ogando - Founder/CCO at Bakery

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Ep 69: Cannes Lions 2026 Preview Episode

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Cannes Lions week is here, and this one's a little different. No guest, no agenda, just Matt and Val running their own half-length 2026 Cannes preview before everyone scatters to the South of France.T...

17 Juni 25min

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