Pt 2. Signing Burna Boy, Moving Back In With Parents, Vision Behind Bad Habit — Matthew Adesuyan

Matthew Baus (also known as Matthew Adesuyan) is co-founder of Bad Habit Records, home to breakout artist & 2021 Grammy Winner, Burna Boy, as well as several more exciting artists, both established and up and coming, including The Neighborhood, IDK, Umi, Yeek and more… Back in the day, Matthew was once biz partners with creative and multi-media artist extraordinaire, SusBoy (who’s gone onto to do live concert visual graphics for some of music’s biggest artists including Skrillex, ASAP Rocky and more) full circle moment, Matthew and SusBoy did my very 1st website for my music management company, 5AM Collective.

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EPISODE HIGHLIGHTS //

+ Being at The Brit Awards and having full circle moment of seeing Tyler The Creator and Burna Boy both there + A gun being left at the Neuro mansion leading to Matthew and his partner SusBoy losing their cushy gig + Doing creative production for Live Strong x Nike during the Olympics and Lance Armstrong scandal happening which lead to the shutting down of their project and their money getting put on hold + Developing the popular LA group Chill Black Guys and it culminating into a near deal with Polo Grounds (ASAP Rocky etc) but it going left at the last minute + How do you handle running into people today who did not believe in you back in the day? + Having to move back in with his parents and them making him go back to school + Attending LMU and not connecting with the kids there at all + Coming up with Billy Walsh (Post Malone, Rihanna etc) in early days in LA + Collaborating with Rhude founder early + Bad Habits early days and how he first came to discover Burna Boy + Matthew winning a Grammy with Burna Boy but feeling like he’s just getting started + Following macro thinking vs. micro thinking

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Love and blessings,

– TEAM CIM