The Weeknd's Publicist On Tuning Out The Noise & Honing Your Vision — Kathryn Frazier

Kathryn Frazier (IG: @klfbiz3) is an iconic music publicist (and very wise woman) representing some of the biggest names in all of music including The Weeknd, Daft Punk, J. Cole, and Skrillex to name a few... She co-founded & was president of Skrillex’s record label OWSLA throughout its existence. Kathryn founded her boutique PR firm, Biz3, way back in 1996 in a tiny bedroom in Chicago! She got her start working as a publicist when a friend of hers gave her a bootleg copy of Death Row Records contact list. Biz3 has recently expanded beyond music, now handling key press for sports, tech, restaurants, chefs, film, books, festivals, parties, and marketing events. In 2018, Kathryn, a longtime meditator and proponent of personal and spiritual growth, began helping artists and executives alike as a personal life coach. Since then, she has life coached some of the biggest artists and executives spanning all of entertainment.

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EPISODE HIGHLIGHTS //

+ How making simple life adjustments can often lead to the most profound shifts in our life

+ Buying a crackhouse as a young adult with a government loan and that experience helping her grow as a person

+ The toughest chapters in life eventually pass and we can use that understanding as fuel to get us through hard chapters

+ Artists being able to tap into their pain and fans connecting to that shared human experience

+ How our life is like an airplane, if we are 1-2 degrees off for a small amount of time it won’t affect us, however, over a lengthy period we will be in a whole different zone than we thought/wanted

+ Kathryn’s daily morning practice that helps keep her dialed in intuitively & spiritually

+ The healthiest way to deal with our haters from the perspective of everyday people to the biggest stars she has worked with at her company Biz3

+ What she admires most about her clients J. Cole & The Weekend

+ Kathryn’s take is that The Weeknd, Tyler, The Creator, Skrillex, J. Cole, have their eyes so locked in on the prize and their visions, they resist getting lost in online noise and other people’s opinions, we should aspire to do move through life this way

+ Needing a healthy ego to be successful in life but learning to balance the shadow side of our ego

+ What obstacles Kathryn had to overcome to start her successful PR firm Biz3

+ Dealing with fake people in the entertainment industry

+ How to not let our negative self-talk win and pull us off our destined path in life and how many people came into this world with a gift that did not get to be fully realized because they let their negative self-talk defeat them, don’t let that be you

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Love and blessings,

– TEAM CIM