Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac

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Tommy Mello sits down with two returning guests: Aaron Gaynor, founder of Eco Plumbers, Electricians, and HVAC Technicians, fresh off crossing $100 million and pacing $113M this year, and Zac Dearing, co-founder of Mantel, the AI-powered sales platform behind some of the sharpest shopping data in home services. No rehashed stories, just what is working right now: why recruiting beats leads, the new hire who sold $1M of HVAC in his first month, the labor burden number every tech should know, why 60 to 70% of deals are still alive after you leave the home, the 15% market share rule that tells you when to grow, and the marketing math that separates maintaining from grow-grow.

Follow Aaron Gaynor and Eco: https://geteco.com
Follow Zac Dearing and Mantel: https://usemantel.com

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction
01:03 - Aaron's $100M Milestone And The New Headquarters
06:23 - Where Homeowners Spend Their Decision Time
08:46 - Two Years On Mantel: Eco's Close Rate Now
10:37 - 69% Shop For Pricing Online And Most Find Nothing
12:23 - The Options Formula And The Sunday Effect
14:55 - Recruiting Beats Leads: Who Not How
17:09 - The New Hire Who Sold $1M In One Month
18:46 - Loyalty, Labor Burden, And The 24% Line
24:33 - The One Truck Exercise And What A Call Really Costs
29:01 - Private Equity, Labor, And Who Really Benefits
34:04 - What Contractors Actually Adopt In AI
35:43 - Charging More Than The Average Bear
42:27 - Sales Is Not A Dirty Word
44:53 - Shopping Beats Selling
49:33 - When Homeowners Actually Read Your Proposal
51:31 - Buy Or Build: The Greenfield Answer
56:30 - Marketing Math: Maintain, Grow, Or Grow Grow
01:00:21 - The 15% Rule: When To Enter A New Market
01:06:30 - Closer Hats, Next Missions, And Final Advice
01:12:40 - Stop Assuming The Deal Is Dead
01:16:09 - The Apollo 11 Close

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