Ep. 136 - Tyler Schuster on Personal Branding, Ag Leadership, and Brands & Blazers
In this episode of That Western Life, Katie sits down with Tyler Schuster for a conversation about cattle, leadership, relationships, personal branding, and the invisible infrastructure that keeps peo...
24 Sep 1h 23min
Ep. 135 - Razieme Iborra and The Making of a Western Creative Director
9 Sep 1h 23min
Ep. 133 - **THAT WESTERN PULSE** We Came Back. Here's What Actually Worked and How YOU Can Use It Today to See Change!
That Western Life is officially back, but what actually worked? Katie, Kaycie and Taylie unpack the first month of the Season 7 relaunch, including unexpected social growth, 17 new leads, the content ...
25 Aug 1h 19min
Ep. 132 - Cattle Science, Ruminant Nutrition, & the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior
In this episode of That Western Life, Katie Schrock speaks with Dr. Emily Melchior, a cattle scientist, Zoetis outcomes research lead for ruminants and equine, and Cowgirl 30 Under 30 honoree. Her wor...
13 Aug 53min
Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles
Western heritage is easy to romanticize. But behind every legacy brand is a much harder story: ownership decisions, supply chains, skilled labor, production timelines, cash flow, customer trust, and t...
31 Juli 1h 1min
Ep. 130 - Making Ag Policy Understandable with Tori Teegarden
Agriculture policy can feel like one of those topics people know they should understand, but quietly avoid. It sounds complicated. It sounds political. It sounds like something happening far away in W...
22 Juli 1h 6min
Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips
The Comeback Is Not the Strategy The first episode of That Western Pulse begins with a confession. "Are you nosy about other people's business?" asks That Western Life founder and host Katie Schrock. ...
17 Juli 1h 1min
