Creators are now brand strategists, not just talent, with Gillian Follett
Gillian Follett, social marketing and influencer reporter at Ad Age, breaks down how brand-creator partnerships have evolved in 2026, from creators taking on strategic roles in product development and...
11 Sep 24min
Will the AI marketing bubble burst? | Catch Up
Catch the full conversation: https://adage.substack.com/p/ai-is-all-over-earnings-calls-ai Ad Age's senior tech editor Garett Sloane joins Parker to answer the question everyone's asking: is the AI bu...
28 Aug 7min
Weekly Report: YouTube raises the bar for creator payouts
YouTube is doubling the watch time and engagement thresholds creators need to qualify for its Partner Program starting February 2027, a shift that matters less than it sounds since brands are already ...
27 Aug 6min
AI is all over earnings calls. AI ROI isn't, with Garett Sloane
Ad Age senior tech editor Garett Sloane unpacks why AI dominates earnings calls at companies from Meta and Google to Colgate-Palmolive, Amazon and Booking Holdings even if it's not yet moving the bott...
21 Aug 28min
Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure
This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, and Publicis Sapient all vying for the assignment. Plus, Goo...
20 Aug 7min
Weekly Report: Dollar Tree shifts to emotional branding as it eyes $1 billion in untapped sales
Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals about the shift from performance marketing to full-funnel bran...
13 Aug 7min
The consumer trends marketers can't ignore this fall, with Erika Wheless
Erika Wheless, consumer culture and brand behavior reporter at Ad Age, breaks down the consumer trends shaping the back half of 2026, and how they connect to the brands gaining the most ground with Ge...
7 Aug 30min
