Why Your Program Isn't Selling (And What Changed Everything for Alyssa)

What if you knew your program could help people, but you still struggled to confidently sell it?

When Alyssa joined my Online Entrepreneur Academy, she was already a licensed therapist, nervous system coach, and experienced business owner. She had invested in multiple business coaches, created a group program, and launched it before, but her business still felt painfully slow. Her first beta launch brought in around $1,500, and she knew she needed a clearer strategy if she wanted to turn the program into a sustainable part of her business.

In this episode, Alyssa shares how she went from struggling to talk about her offer to having more leads and interest in her program than ever before. We talk about narrowing her niche, getting clearer on her nervous system messaging, and learning how to talk about her program with the same excitement and confidence she naturally brought to other parts of her business. Those shifts helped her go from her initial $1,500 beta launch to a launch that generated nearly $8K before one client had to leave the program.
We also talk about why selling no longer feels like selling to Alyssa, the power of going all in on one clear offer, and why building repeatable systems matters more than chasing one massive launch. Alyssa also shares how diversifying her income through coaching gives her something to lean on when her private therapy practice slows down and why she ultimately wants both sides of her business to grow.

In this episode, I cover:

• Why Alyssa wanted to diversify her income beyond her private therapy practice
• How she shifted from food and body image coaching into nervous system work
• Why getting specific about her niche made her messaging stronger
• How Alyssa went from a $1,500 beta launch to her most successful launch yet
• What finally helped her generate more leads and interest in her group program
• Why talking about her offer consistently made selling feel more natural
• How she learned to stop taking "no" or "not right now" personally
• Why community and group support are such important parts of Alyssa's program
• What previous coaching investments taught her about choosing the right support
• Why sustainable, repeatable launches matter more than overnight success
• How multiple revenue streams make slower seasons in business less stressful
• Why building systems is helping Alyssa create a more well-oiled business

Connect with Alyssa Booth:

Instagram: @heyalyssabooth Program Application: https://portal.dubsado.com/public/form/view/69cad2be58e322a80f7314a6?fbclid=PAVERFWAUCYmdwZG9mAmZkaWQWUNgPcxOs_tE_kmuZDuuV7Z67eI4nwWV4dG4DYWVtAjEwAHNydGMGYXBwX2lkDzEyNDAyNDU3NDI4NzQxNAABp-FY9kSZ3ayEsLcFStu_Moc_PiJVsNIoElebHaBcI8jz6T2UCqKrvaFzq3Tr_aem_mQKEDwPa0DECjZ6_GTrQPA

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Connect with Deanna:

Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale