How IKEA tricks you... over and over

How IKEA tricks you... over and over

IKEA is a barn filled with two types of things - furniture... and psychology.The story of the world's biggest furniture business is one filled with tricks and traps that are designed to exist just below our awareness. The origins of the business are also a mix of things the company does, and doesn't, want you to know about.

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Avsnitt(12)

Why Uber Eats Is About To Get Even More Expensive

Why Uber Eats Is About To Get Even More Expensive

Australia just gave gig delivery workers a legal minimum wage. It's a big win for workers - and it means your Uber Eats order is about to get even more expensive. Here's how UberEats built an empire o...

24 Aug 53min

How Housing Became So Broken

How Housing Became So Broken

Chris and Alan Kohler talk about the housing crisis that is shaping the Australian economy. It's a puzzle, so Chris made Alan a crossword - can he crack it while simultaneously explaining why nobody c...

10 Aug 1h

The Toxic Economy of Gaming

The Toxic Economy of Gaming

The video game industry makes more money than movies and music combined - and it got there by deploying the greatest hits of dark consumer psychology. Gambling, paywalls, and slowly but surely chisell...

27 Juli 50min

Why Are All Our Movies Ads Now?

Why Are All Our Movies Ads Now?

When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood. E.T. and a bag of...

13 Juli 53min

Hang on... was Tupperware a pyramid scheme?

Hang on... was Tupperware a pyramid scheme?

Tupperware is one of those words so common we forgot it's a brand. It's also one of the great untold business stories, with a pioneer who was deliberately erased from view. Did she design a pyramid s...

29 Juni 45min

Ryanair: How The Bad Guy Won

Ryanair: How The Bad Guy Won

A cheap flight… that ends up feeling expensive. This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it. Removing olives, lukewarm off-brand soft drinks, expe...

15 Juni 50min

How Kodak Engineered Its Own Demise (Literally)

How Kodak Engineered Its Own Demise (Literally)

Kodak didn’t make a mistake. The digital camera was invented in their own building but it was missing more than film. It was missing a business model. 0:00 Intro 3:15 Two Truths & A Lie 4:15 The Man W...

1 Juni 48min

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