S E47: The USGA’s Plan to Protect Golf’s Future
USGA CEO Mike Whan joins Jimmy Roberts for a wide-ranging conversation about the decisions that could shape golf for generations.Whan explains why the continued increase in distance at the elite level...
15 Sep 48min
S E45: How CEOs Decide If a Golf Sponsorship Is Worth It
Golf sponsorship is big business—but some of its most important returns can’t be measured on a spreadsheet.Live from East Lake during the Tour Championship, Jimmy Roberts sits down with Coca-Cola Pres...
1 Sep 48min
S E44: They Bought an ABANDONED Golf Course for $200K
Tye Nichols and his family paid $200,000 for 44 acres and an abandoned nine-hole golf course in Chesterville, Maine—with no experience in agronomy, course design or restoration. A year later, Fairway ...
25 Aug 47min
S E43: She Took On Golf’s Old Boys’ Club—and Won
Kelley Brooke has gone head-to-head with some of golf’s largest management companies—and won—by taking on the financial risk herself and obsessing over every detail of the customer experience.At Monta...
18 Aug 47min
S E42: Where Golf’s Smart Money Is Going Next
Golf’s estimated economic impact reaches roughly a quarter-trillion dollars—but where is the smart money going next?Matt Erley, co-founder of Old Tom Capital, joins Jimmy Roberts to explain why invest...
11 Aug 47min
S E41: John Smoltz on Building a NEW Pro Golf Tour
John Smoltz thought the idea was great—but that it would never work.Now, the Baseball Hall of Famer is helping build THE PRO, an invitation-only professional golf tour created exclusively for former a...
4 Aug 48min
S E40: How Delta Became a Power Player at the Masters and PGA TOUR
Why is one of the world’s largest airlines making such a significant investment in golf?Delta Air Lines CEO Ed Bastian joins Jimmy Roberts to explain why the company’s relationships with the Masters, ...
28 Juli 47min
