How IM8 Built a $251M Run-Rate Growth Machine in 20 Months

Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl Ep. 452 Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel? Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on how to master Meta’s platform with creative-first tactics, build a high-performing marketing team for rapid scale, and leverage offline strategies to make your brand unforgettable. Mentions Danny Yeung https://hk.linkedin.com/in/dyeung22 IM8 https://im8health.com/ Prenetics https://www.prenetics.com/ Allianz https://www.allianzlife.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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Is the CMO Role About to Disappear Forever?

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8 Sep 34min

I Built a $120K/yr Social Media Funnel w/Claude (Full Demo)

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3 Sep 38min

How I Turned Codex Into My Personal Research Assistant (Matt Wolfe)

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1 Sep 33min

Claude vs. Human Marketer: Which Is Actually Better?

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reali...

27 Aug 22min

How to Stop AI from Killing Your Critical Thinking w/ David Epstein

Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times better. Kipp and guest David Eps...

25 Aug 39min

How to Run a Marketing Agency With 0 Employees ($100k to $1M)

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jo...

20 Aug 49min

Automate Boring Marketing Work With This Claude System

Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered mar...

18 Aug 21min