TUI and The Remarkables: ‘Don’t overcomplicate GEO’

TUI and The Remarkables: ‘Don’t overcomplicate GEO’

TUI’s comms boss, and the chief of the agency handling the travel firm’s GEO, are the guests on this week’s Beyond the Noise podcast.


Amy Dowling, head of communications at TUI; and Kerry Parkin, founder and CEO of The Remarkables, discuss the latest on GEO and how it continues to disrupt the comms world.


It comes as brands continue to appoint PR agencies for AI discovery briefs; Nationwide and Dishoom have done so in recent weeks. One of the first announcements of this kind came in July, when travel brand TUI enlisted The Remarkables to help boost its AI visibility.


Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.


Dowling discusses why TUI partnered with The Remarkables, and what pitfalls other agencies may be falling into when offering GEO services to brands.


Meanwhile, Parkin gives tips for businesses looking to implement a GEO strategy, explaining why she believes PR should take full ownership of the discipline.


The pair share their view that it is not necessary to “buy into the technicalities” of AI in order to increase your visibility, warning PR teams to “try not to get bamboozled”.

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(275)

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to ...

2 Okt 28min

How to pitch to clients: Ministry of Justice

How to pitch to clients: Ministry of Justice

What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Emily Vickers, strategic comms lead at the Ministry of Justice.Beyond the Noise looks...

1 Okt 39min

‘I lied about a car crash after a client bailed on a press briefing - am I the PR a***hole?’

‘I lied about a car crash after a client bailed on a press briefing - am I the PR a***hole?’

PRWeek looks at more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and our...

23 Sep 32min

VCCP Roar bosses: how to manage a PR agency merger

VCCP Roar bosses: how to manage a PR agency merger

How do you merge PR and communications agencies? PRWeek’s latest podcast takes a look.On this week’s Beyond the Noise podcast, VCCP Roar chief executive Stephanie Brimacombe (pictured above, left) and...

18 Sep 33min

Ents PR is ‘moving away from coverage’

Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.This week we hear how ...

3 Sep 41min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Aug 56min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and ...

20 Aug 33min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
rss-borsens-finest
varvet
rss-dr-bjorklund
badfluence
uppgang-och-fall
avanzapodden
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
24fragor
fill-or-kill
lastbilspodden
bilar-med-sladd
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
svd-tech-brief
tabberaset
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet