Alicia Cervera | The Long Game w/ Jay Roberts #35

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On this episode of The Long Game, Prosper Group CEO Jay Roberts sits down with Alicia Cervera Lamadrid, Managing Partner of Cervera Real Estate and one of Miami’s most experienced real estate leaders.

Alicia has worked through every major Miami real estate cycle since 1980 and helped lead the sales of more than 115 condominium projects. She shares how Miami evolved from a young regional market into a global destination for capital, luxury real estate, business, and culture.

Jay and Alicia discuss her family’s legacy in Miami real estate, her longtime work with Jorge Pérez and Related, the rise of neighborhoods like Brickell and South of Fifth, and how today’s pre-construction market differs from the cycles that came before it. Alicia also explains why she remains bullish on Miami and West Palm Beach, what makes a great real estate agent, and why relationships, work ethic, and resilience still matter most.

🎯 TAKEAWAYS:

• How Alicia built a four-decade career in Miami real estate
• How Cervera helped pioneer the developer sales model
• Alicia’s work with Jorge Pérez and Related
• How Miami recovered from 9/11 and the 2008 financial crisis
• Why today’s pre-construction market is structurally different
• How Miami’s neighborhoods have evolved
• Why Alicia remains bullish on Miami and West Palm Beach
• What it takes to become a top real estate agent

Stay up to date with Jay Roberts:

Instagram: @jayroberts
Website: ProsperGroup.com