You Smell Gorgeous | Ep 35

Franziska Josteit is the founder of Luisa Jo, a luxury perfume house known for its personalized approach to scent. Franziska shares her journey from the corporate world of fragrance to building her own perfume house. A decision that can be traced to a conversation with a woman on a train and a gift she gave a former boyfriend. Franziska is driven by her intuition for creating unique, personal scents that are deeply felt and leave a lasting impression. Throughout the conversation, she shows us the power of scent as a form of identity and the deliberate steps she took to bring Luisa Jo to life.

Luisa Jo perfumes aren’t available through traditional retail channels. Instead, Franziska considers herself a personal perfumer to her clients to ensure that the perfume truly aligns with their individual essence.

Beyond personal perfumes, Franziska also creates custom scents for companies looking to enhance their brand identity through unique fragrances.

This episode highlights Franziska’s journey and the powerful connection between scent and identity. As well as a glimpse into the world of exclusive, high-end perfume creation.

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