Corporate DEI Is a PR Strategy (The Data Proves It)
Deep Dive21 Apr

Corporate DEI Is a PR Strategy (The Data Proves It)

What happens when a company gets caught in a discrimination scandal?

Public apologies. Big promises. New diversity targets.

But what actually changes inside the company?

In this episode, we break down a major 14-year study tracking how corporations respond under pressure — not through press releases, but through real hiring data, employee exits, and stock performance. This study is US-based, but the conversation is relevant as the same pattern shows up globally — including here in Australia.

The result is uncomfortable:

Companies do respond… but often in the cheapest, least disruptive way possible.

This isn’t about whether diversity is good or bad.
It’s about how power reacts when it’s exposed.

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