The Sedona Sweat Lodge Tragedy

In 2009, self-help superstar James Arthur Ray invited dozens of followers to a six-day retreat near Sedona, Arizona, promising a life-changing journey of spiritual transformation. Instead, his Spiritual Warrior program ended in tragedy when three participants—Kirby Brown, James Shore, and Liz Neuman—died following an extreme sweat lodge ceremony.

Once Upon a Crime first covered the case in 2019 as part of our Deadly Therapy series. Now, Esther revisits the story with new insight from journalist and author Annette McGivney, whose new book, Plastic Shaman: The True Story of a Deadly Self-Help Retreat and America’s Misguided Quest for Wellness, takes a deeper look at the tragedy and the culture that allowed it.

Throughout the episode, Annette discusses her years of research into the case, the warning signs that preceded the deaths, the psychological pressure that kept participants pushing past their physical limits, and Ray’s appropriation of Indigenous spiritual traditions. The case also raises a question that remains relevant today: When does the pursuit of self-improvement cross the line into exploitation—and how do we recognize a dangerous guru before it’s too late?

Patreon Bonus: You’ll hear excerpts from Esther’s conversation with Annette throughout this episode. Once Upon a Crime Patreon members can hear the complete, uncut interview with Annette McGivney, where she shares more about her investigation, the people at the center of the tragedy, and what the Sedona case can teach us about today’s self-help and wellness industry.

Become a member starting at just $5 per month at patreon.com/onceuponacrime.

Featured Book:

Plastic Shaman: The True Story of a Deadly Self-Help Retreat and America’s Misguided Quest for Wellness by Annette McGivney

https://www.torreyhouse.org/plastic-shaman

https://azdailysun.com/flaglive/annette-mcgivney-dives-into-impacts-of-self-help-schemes-with-new-book-plastic-shaman/article_42b52fe1-5d6d-4c40-9693-dd2dd468307e.html

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