Your AI Investments Haven't Paid Off. Should You Pump the Brakes?

Your AI Investments Haven't Paid Off. Should You Pump the Brakes?

Your AI Investments Haven't Paid Off. Should You Tap the Breaks? 2 Sep 2025 --- A new MIT study suggests 95% of generative AI investments aren’t paying off. Are we in a bubble—or just playing the long game? Subscribe to HBR Executive Agenda to learn more: https://s.hbr.org/4kbybkB ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Learn more about your ad choices. Visit megaphone.fm/adchoices

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