The Hospitality Hangout | Hospitality Podcast15 Sep

Tropical Smoothie Cafe’s CMO on Building Awareness, Joy and Purpose

Deborah von Kutzleben, Chief Marketing Officer of Tropical Smoothie Cafe, joins Hospitality Hangout live from Prosper for a conversation about what happens after a brand has already grown across the map.

Tropical Smoothie Cafe has more than 1,700 cafes, but Deborah explains that store count is only part of the story. When she joined the brand, the opportunity was to make awareness catch up with the footprint. In other words, the cafes were already in people’s communities. The next step was making the brand feel familiar, loved and part of everyday life.

That work starts with knowing what people already love about Tropical Smoothie Cafe, then giving them more reasons to think of it. Smoothies are the anchor, but Deborah talks about the bigger opportunity around food, wraps, flavor, spice, protein, family occasions and cultural partnerships. From the Tiki Torch Wrap to Disney collaborations with Lilo & Stitch and Moana, the goal is not just to advertise. It is to create moments that feel happy, approachable and worth remembering.

Episode Credits:

Produced by: Branded Hospitality Media
Hosted by: Michael Schatzberg, Jimmy Frischling
Producer: Julie Zucker
Creative Director: Adam Levine
Show Runner: Drewe Raimi
Post Production: Three Cheers Media

www.thehospitalityhangout.com

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