The AI-Native CRM

a16z’s Alex Rampell and Joe Schmidt sit down with Lightfield co-founder and CEO Keith Peiris to discuss what it takes to rethink the CRM for an AI-native world, and the unusual pivot that got him there.

Keith previously built Tome to 25 million users, but eventually walked away from the product after concluding that the underlying technology couldn’t capture enough context about a presenter, their audience, and the relationship between them. Starting again, his team followed customers from AI presentations into sales workflows and eventually found a harder problem: making sense of the fragmented and often conflicting data spread across a company’s emails, calls, CRM, and other systems.

They unpack Lightfield’s idea of a “business world model,” why Keith believes intelligence can replace much of the rigid schema behind traditional software, and what changes when AI has enough context to reason about a company and its customers. They also get into building for greenfield versus brownfield markets, AI-era pricing, running a company where everyone is a generalist, and Keith’s lessons from making a hard pivot.

Resources:

Follow Keith Peiris on LinkedIn: https://www.linkedin.com/in/keithpeiris

Follow Alex Rampell on X: https://x.com/arampell

Follow Joe Schmidt on X: https://x.com/joeschmidtiv

Learn more about Lightfield: https://lightfield.app

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