How Brands Can Win Attention in a Fragmented World: Insights from Two Global Marketing Leaders

What if your media strategy could break through the noise by meeting consumers in culture, not just pushing messages at them?

In this episode of Adspeak by ADWEEK, host Alison Weissbrot brings together two global marketing leaders, Michael Law, CEO of Carat North America, and Shivram Vaideeswaran, SVP Marketing at Papa John's, to explore how brands can break through an increasingly fragmented media landscape. Recorded live at BrandWeek, the conversation examines how marketers can combine paid media, creators and influencers, aggregator platforms, and organic social to stay relevant wherever consumers are engaging.

Michael and Shivram unpack what it takes to respond to cultural moments in real time without sacrificing authenticity, from moving within 24 hours to giving teams clear strategic principles that enable faster decisions. They also discuss the evolving relationship between brand building and performance marketing, why brand resonance remains critical in an algorithm-driven world, and how closer collaboration between creative and media teams can produce more relevant experiences. The episode offers a practical playbook for marketers navigating cultural speed, fragmented audiences, and constant change.

What You'll Learn:

• How to segment your media strategy across four distinct channels
• Why moving from a linear consumer journey to a "bowl of spaghetti" media plan requires building nimble teams
• The framework for executing real-time cultural moments
• How to balance brand-building work with performance marketing
• The integration model for bringing creative and media teams closer together
• How to prioritize measurement signals by establishing a single north star metric

About the Guests:

Mike Law is CEO of Carat North America, specializing in media planning, audience strategy, and integrated campaign development for major brands. With deep expertise in translating complex consumer journeys into actionable media strategies, Mike leads cross-functional teams in building nimble, data-informed campaigns that balance brand building with performance marketing.

Shivram Vaideeswaran is a Global marketing executive with a track record of driving explosive growth for iconic brands like Uber, Yahoo, Taco Bell, and Papa John's. He is currently the EVP of Marketing at Papa John's. Shiv is an expert at orchestrating high-stakes product launches and multi-channel marketing strategies that blend cultural relevance and technical innovation, from Super Bowl Campaigns to AI-driven commerce. A people-first leader recognized for building high-performing in-house studios and navigating global, digital transformations that deliver measurable ROI.

Host and Guest Resources:

• Michael Law on LinkedIn
• Carat North America Website
• Shivram Vaideeswaran on LinkedIn
• Papa John’s Website
• Alison Weissbrot on LinkedIn
• ADWEEK Website

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