136. Andy Starr on Messiness, Disruption and Advantage
Andy Starr told me in this podcast he's not a master. He lied. Or at least I disagree. In this expedition through what's wrong, right, problematic, and possible in the disciplines surrounding brandin...
7 Okt 1h 21min
134. Start Getting Paid for Strategy, Today
People don't pay for what they can't see. So why do so many designers hide the most valuable thing they do? If you have a feeling you're giving your thinking work away for free, but you're not sure ho...
26 Aug 14min
133. Become the Brand Designer AI Cannot Replace with Jacob Cass
We'd be lying if we said AI isn't making the design industry twitchy, right? Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including: • Which desig...
17 Aug 53min
132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services
3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...
26 Juni 18min
131. Are You in a Race to the Bottom?
Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...
19 Juni 18min
130. It's Time to Ditch Mission, Vision and Values
"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...
9 Juni 24min
129. Why You Need a Brenemy - The Villain Strategy
The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...
3 Juni 17min
