#66 Petra Wille - How to lead a product org in the age of AI

Petra Wille thinks measuring your team's token usage is one of the worst things a leader can do right now. She explains what to measure instead.Petra is a product leadership coach, author of STRONG Product People, and co-organizer of Product at Heart, one of Europe's largest product conferences. She works with the people who line-manage product managers, designers and researchers, which makes her a good read on what AI is actually doing to product organizations instead of what LinkedIn says it is doing.What you'll hear:Why every AI question in the company ends up on the product leader's desk, and why that is not new (mobile and APIs went the same way)The AI maturity curve: experimentation feels like more work before it feels like less, and most teams quit during the "more work" phaseWhat happened when teams tried to replace engineers with vibe coding, or replace product people with Claude-written backlog items (none of it went well)Why the eight-engineers-per-product-manager ratio is broken and three is the number she now sees workingLearning headlines: giving every direct report one three-to-four-month learning focus instead of a training budget nobody usesWhy artificial users and AI-run interviews still lose to talking to actual humansPetra Wille: https://www.petra-wille.comLinkedIn: https://www.linkedin.com/in/petra-wille-b8b1329/STRONG Product People: https://www.strongproductpeople.comProduct at Heart: https://productatheart.comAll Things Product podcast (with Teresa Torres): https://www.producttalk.org/all-things-product/More episodes & all platforms: https://stellarwork.start.pageNewsletter: https://substack.com/@stellarworkHost: Ben, founder of Stellar Work