The Best One Yet21 Sep

🏃 “Boot The Swoosh” — On steals Nike’s guy. NYT’s original AI sin. Tall Burger phenomenon. +Coders Smoking Camels

On Running ended Kylian Mbappe’s endorsement deal with Nike… but the stock fell.

OpenAI emails show their “Original AI Sin”... But they might get win anyway, because China.

Burgers are getting taller and smaller at the same time… and the trend explains this economy.

Silicon Valley 20-somethings are smoking cigarettes?

$ON $NKE $NYT

Grab your Tickets to the IPO Tour: Our In-Person Offering

San Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BD

Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup

Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

NEWSLETTER:

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OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

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🎟️ Grab Your Tickets — TBOY Live in SF (9/23), BOS (10/14), SEA (11/4)

Grab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-...

20 Sep 2min

⚡ “1st Pod in a Nuclear Reactor” — Inside Oklo’s Cancer-Fighting, Waste-Recycling Reactor

You read that right: The first podcast we’re aware of recorded inside a nuclear reactor.Yetis, the team at Oklo are fans of the show - And they paid to fly us down to Texas to visit their Nuclear Reac...

18 Sep 1h 18min

🍻 “Barley Legal” — Oktoberfest’s beer cartel. The Fed’s rate-a-palooza. College football player payroll. +Nuclear tease

The world’s biggest beer fest may actually be an illegal cartel… Even a Prince can’t get in.Kevin Warsh of the Fed just raised interest rates… for the 1st time since 2023.We just got College Football ...

17 Sep 23min

🫐 “Great Fruit Heist” — China’s blueberry theft. AI Anti-Doomers. Vegas’ $70M stock gift. +Champagne Extra Alc

What do Driscoll Blueberries, farmers, & undercover Chinese spies have in common?... China and America’s Situationship.Trump, Jensen, and the All-In oppose AI regulation… so we give that argument some...

16 Sep 22min

🤑 “Get Rich Quiet” — Main Street Millionaires. AI’s nuclear pause. JonnyPops’ $175M popsicle. +Wellness Darties

All 3 leaders of AI agree: AI needs regulation… but we’ve seen this same thing before: Nuclear.Jonny Pops is selling $175M of popsicles thanks to one growth hack… wooden kindness sticks.3 million mill...

15 Sep 23min

😈 “Evil Genius” — Hollywood’s 4 Tech Villains. Lacoste’s room service. Inflation’s rate-squatters. +Uber smells

Hollywood’s new villains aren’t Big Banks, it’s Tech CEOs… and 4 new films prove it.Lacoste is only selling its new polo collection through hotel room service… It’s fancy by association.The Consumer P...

14 Sep 22min

🗽 “Miracle Below 34th St” — New York’s 9/11 comeback. Bumble’s ultimate breakup. The Boring Company’s fundraise. +Pokemon $$$

25 years after September 11th, we found the ultimate comeback story… NYC’s Financial District.Bumble is going through a breakup with a finance guy… We think AI will acquire it.Elon Musk’s The Boring C...

11 Sep 26min