357. Nicolas Beaupré, Founder & CEO of Mateína

357. Nicolas Beaupré, Founder & CEO of Mateína

Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína.

A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand.

In this episode, we discuss the product backstory and growth roadmap.

We also cover:

  • Evolving from loose-leaf to RTD
  • Partnering with Dr. Andrew Huberman
  • Remote team and field marketing strategy

Subscribe to the podcast → insider.fitt.co/podcast

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Follow us on LinkedIn → linkedin.com/company/fittinsider

Mateína's Website: www.drinkmateina.com

Instagram: https://www.instagram.com/mateina/

Contact: nicolas@drinkmateina.com

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:22) Nicolas's background

(01:45) Argentina trip

(04:00) Passion becomes side project

(05:00) Initial Shopify store

(07:30) Loose-leaf era

(08:45) Year of learning beverage industry

(09:30) First ready-to-drink launch

(10:45) Tiny and Dr. Huberman partnership

(12:30) US launch and zero-sugar request

(15:30) Competition validation

(19:15) Partnership structure

(20:30) Organic growth roadmap

(23:00) Team size and remote dynamics

(25:00) Field marketing strategy

(30:30) Clean energy positioning

(34:30) Where to find Mateína

(35:45) Conclusion

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